

Kraken is currently valued at around $4 billion but this could rise to $20 billion after its next funding round. The company is reportedly tied between having a traditional IPO or using a special-purpose acquisition company (SPAC), although it may have too high of a value for the latter and therefore, it would be more likely consider a direct listing.

A company that is planning an IPO will select underwriters to manage their financial risk, and chooses a stock exchange in which to feature their newly public shares. Houzz’s offerings include a furniture marketplace, editorial content, data-based reports, software, and more, and its goals with its IPO raise questions on the company’s next big move.An initial public offering (IPO) happens when shares of a previously private company are offered to the public on a stock exchange.

When Houzz laid off 180 employees in January 2019, a source also shared that it was a move to slash costs in order to beef up profit prior to going public. Though Wong departed Houzz in November 2020, leaving the position vacant. Wong assisted LinkedIn with its IPO, ultimately leaving the company with the title of “IPO of the Year” but IR magazineand more than $5 billion in revenue. Talks about a Houzz IPO first occurred in 2018 when the company poached former LinkedIn exec Richard Wong as its first chief financial officer.

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And CEO Adi Tatarko previously stated Houzz experienced a 60% growth in homeowners seeking professional services on the platform in 2020.
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Instead, the company launched its software tool: Houzz Pro. In addition to laying off staff, Houzz executives took a pay cut, and the company halted its plans for a furnishings line. Just as the housing and remodeling industries boomed in response to the pandemic, so has Houzz, despite laying off 10% of its employees, or 155 staff members at the start of the pandemic. The company has raised more than $650 million in private funding since its creation in 2009, says Reuters. Houzz’s last round of private funding in 2017 resulted in a $4 billion valuation. Companies go public in order to raise capital unavailable to them as private companies, welcoming outside investors and, ultimately, shifting how the business operates and positioning it for expansion. The IPO date is subject to change, the source says, as it depends on market conditions. The source told Reuters that Houzz hired Goldman Sachs to prep the company’s initial public offering (IPO), set for early 2022. A future of expansion may be in Houzz’s future as a source shared details on the online remodeling platform’s upcoming plans for entry into the stock market.
